Underwriting & Sponsorship

WYEP is a non-commercial, independent public radio station.

Underwriting on WYEP is a smart, effective and affordable use of marketing and public relations dollars, whether for long-term positioning or to build top-of-mind awareness. It is also a great use of co-op dollars and compliment to other forms of advertising including television, billboards, print advertising and direct mail campaigns. And better yet, while increasing listener awareness of your business or organization, you can support independent radio programming and community initiatives in Pittsburgh.

Underwriting spots offer the perfect way to transmit your company's message to our audience. Every underwriting announcement on WYEP reaches into the homes, automobiles, and offices of community and business leaders.

WYEP offers a variety of long- and short-term underwriting packages. You may also focus on a specific day, time or program, and purchase spots from our Rate Card. If you would like to receive information or to set up an appointment to review your marketing needs and goals as well as the benefits of underwriting on WYEP, please contact Dorothy Frank, Director of Corporate Support, at (412) 697-2929 or e-mail dfrank@wesa.fm. 

Guidelines

Announcements are a maximum of 20 seconds in length.

Standard Opening Line:

"XYZ Company joins you in supporting WYEP"

Closing Line:

"More information is available at {phone number} or online at {web address}" or "The phone number for more information is..."

Underwriting announcements may contain:

  • Sponsor's name (mentioned a maximum of 3 times)
  • Location of business
  • Phone number and/or Internet address
  • Value - neutral description of business, products and services
  • 3 Brand, Vendor or Trade names

The Federal Communications Commission (FCC) mandates that announcements may not include:

  • Comparative, Qualitative or Promotional language
  • Calls to Action
  • Pricing Information
  • Inducements to Buy, Sell, or Lease

WYEP does not permit the use of pre-produced announcements or music beds. All spots are read live. Voicing will be done by WYEP staff announcers. The use of the words "you" and "we" are not permitted. Final approval of copy lies with WYEP.

These regulations serve to protect the Non-Commercial content that public radio listeners value. In this way, the special integrity of the relationship between the station and its listeners extends to the underwriter as well.

Underwriting spots have several advantageous features.

  • They're a maximum of 20 seconds long, and are read live by on-air hosts.
  • WYEP schedules only three underwriting spots per hour, allowing you to break through the "commercial clutter" of other stations.
  • Your message won't be read in quick succession with others, allowing listeners to "tune out"--instead, the focus on your message is maximized.
  • For those 20 seconds your message is our programming, and then, it's back to the music.
  • Listeners appreciate the "non-commercial" language of underwriting announcements, and are well aware that you, too, are supporting their favorite programming.

About our Audience

WYEP's audience is intensely loyal. Our listeners will visit your establishment, do business with you and thank you for your support of the station. Our members, who consider WYEP so valuable they provide us with the majority of our financial support, will take your message to heart. Underwriting on WYEP will allow you to generate tremendous goodwill and community awareness, and will positively impact a listener's opinion of your organization. In fact, according to the Audience '98 study, nearly 9 out of 10 listeners think more highly of businesses that support their favorite public radio station.

Attributes of the WYEP Audience:

  • affluent
  • professional
  • diverse
  • well-educated
  • open minded
  • active