Last night, Arcade Fire unveiled their latest single and two, yes two, music videos to accompany it. The song, called "Reflektor", is very much influenced by disco, and even features David Bowie on vocals. If you have eight minutes to spare, take a look at this video and groove out to this long, slow building jam. This single is the title track to their fourth album, also called Reflektor, which is expected to drop October 29th on Merge Records.
If you'll pardon the pun, the music video reflects the disco-themed nature of the new single. "Reflektor" features so much disco ball mirrored imagery that you'd feel right at home in a discotheque, but that doesn't mean that the video is spreading only positive vibes. Surreal imagery might make the hair on your neck stand on end as the song slowly moves along to its cinematic climax.
The second music video is actually an interactive video designed for the Google Chrome web browser. Reflektor's interactive video is the third interactive video that Arcade Fire has released, the previous videos being for "The Wilderness Downtown" and "Neon Bible". The latest installment was produced in Jamaica by Vincent Morriset, who has collaborated with Arcade Fire on other occasions. Be sure that you have a webcam and a smart phone or tablet with you if you want to get involved in the interactive video. They aren't necessarily required for the video, but they make the experience more unique. A mouse will do just fine otherwise if you forego a tablet.