Billy Corgan Appears in Chicago Furniture Commercial

Billy Corgan is a real jokester. That's not something you'd normally say about the Smashing Pumpkins frontman, but he's certainly having some wacky-time fun in a new commercial for Walter E. Smith's furniture company, that doubles as a promotion for his wrestling company, Resistance Pro Wrestling. The ad's storyline is a little weird: a game of musical chairs takes place inside a wrestling ring (makes sense so far, right?). Chaos breaks out and Billy calls in his pro wrestlers for backup. He remains at ringside, egging on the fighters and offering wrestling tips. However, right before someone smashes a chairs, Corgan cries out in protest before the precious (Walter E. Smithe) chair is ruined. Marketing at it's finest. Observe: